Electronic media today has impacted everyone in the society. Twenty four hour private channels aren’t very old. They started after ninety nineties during the time of Mandal, Babri and Bombay bombings and rioting which followed Gulf war etc.

This comprised of first face of growth of electronic media in the country. During the second face there was a burst of television channels that were primarily in Hindi.

Zee was one of the first private channels to operate followed by Aaj tak. Later twenty four hour business news channels also joined the bandwagon. There were several models from the west which Indian Television news media can adopt like the BBC model which was intellectual, socially relevant. Other models were that of CNN, ABC, Fox, and Sky News.

It’s now up to media to adopt which model it considers relevant. What television channels couldn’t understand is its power and self restrain. Also Indian electronic media got comparatively less time to evolve itself when compared with its counter part in the west.

These are very tumultuous time for Indian Electronic media. The two most hotly debated topics today in the country is abuse of there power by media and the politicians. The electronic media scenario is changing fast. It’s evolving with each passing day.